Douwe Egberts is committed to making the coffee market more sustainable across the world. This is much needed, as the environmental and social challenges are huge. Natural resources are becoming scarcer and scarcer and climate change is a serious problem.
In recent years more farmers decided to step out of the coffee sector while worldwide demand for these products is on the rise. Partly because of this Douwe Egberts has been moving heaven and earth to make the coffee market more sustainable.
What exactly does a sustainable coffee sector look like? At the moment we can only guess, but we do have some ideas. First of all, nature and the climate will be protected while growing and processing these products. Also, we seek to have a value chain in which all are capable of building a good existence. And thirdly, coffee is considered to be a binding 'tool' for social coherence in a sustainable society.